Remember that the real goal of this entire funnel is to turn your traffic into real buying customers. So far, we’ve simply turned traffic into leads, not customers.
Now is the time to bridge that gap and present our first offer to our newly opted-in traffic.
We call this a “Tripwire” offer and it’s what’s been completely responsible for quickly and easily turning our website visitors into real buying customers.
What are the steps?
We give you the step-by-step guide to get up and running with a successful traffic conversion strategy by covering the following items:
1. The Tripwire Offer:
A tripwire is simply an irresistible and inexpensive low-barrier offer (priced under $20) that exists for one sole reason: to turn a visitor into a buyer.
Tripwires exist to fundamentally alter the habits of a visitor. They do this by encouraging a visitor to take an added step of commitment and actually purchase something.
We need our visitors to make this small purchase so that they can more easily become a real buying customer. We need them to cross this huge chasm of consuming free content to pulling out their credit card and actually paying for something.
This action, in effect, shows they have an added trust in our business and want to see if what we are offering will solve a problem for them. It also cultivates buying habits for higher ticketed items in the future.
The key here is to offer something of such an incredibly high value for an insanely low and irresistible price.
But, what kind of offer is the best to move someone across this chasm? … We help identify the best offer possible through a process called, product segmentation.
2. Product segmentation
One of the best ways to create a new Tripwire offer is through Product Segmentation.
Very simply, you can segment one section of your existing product or service and offer it as a standalone product for a much cheaper price.
Whether it’s the first chapter of an eBook or a 10 minute phone consultation, the high value, yet simple product will get your foot in the door and lead to larger sales in the future.
3. Integrating an online payment service:
Once we have our Tripwire offer created, we’ll have to go back to our thank you page and add the information right there on that page. We’ll also need to integrate a payment option so we can collect payments.
There are a number of payment collecting services out there, but the top two that we suggest using are PayPal and Stripe.
4. “Would you like fries with that?” (Upsell offers):
You’ve now warmed your new visitor up toward your brand and products. Now, you have the opportunity to pitch additional products and upgraded products in order to maximize your profits. These strategies are what we call “Upselling” and “Profit Maximizing”. Whether it’s an upgraded, substitute product or additional complimentary offers, this strategy can really take your business to the next level!
5: Capture the Customer:
A lot of business owners focus so much on attracting new customers, they forget to market to what may be their best source of new sales… their existing customers.
We’ve discussed how to turn new traffic into customers, but now we want to focus in on turning existing customers into return customers who buy frequently again and again. We do this through what we’ve called, “Capturing the Customer.” Using our email marketing service, we’ll continue to present future offers to our primed list of subscribers and loyal customers.
Why you should care
We believe that building a successful business online should be fun, not stressful, time consuming or costly. Even with the most beautiful website and absolute highest quality content, you will never achieve a profitable machine to create financial freedom unless you can create buying opportunities and cultivate the necessary buying habits in your audience.