Now that we’ve got our site all set up and our basic sales funnel put in place, we now need to start sending traffic to our website.
This is an ongoing process as it requires that we continually reach out to various communities spread across the internet. Whether through different social media channels, or through having a presence on other blogs and websites, gathering traffic is an ongoing process.
In today’s world online, we refer to this process of properly gathering traffic as “Content Marketing.” Our content must be highly valuable to our community and those we hope to reach.
So, how can we present our business in a way that provides actual value to the visitor? In order to do this properly, first and foremost we will need to plan out a strategy.
What are the steps?
We give you the step-by-step guide to get up and running with a successful traffic strategy by covering the following items:
1. Understand the basics of content marketing:
Content Marketing is, “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute.com
In today’s world online, website visitors have simply learned to ignore advertisements. We are able to tune these ads out quite easily, scan quickly for the needed information, and move on. These traditional approaches are now becoming more and more irrelevant as the internet is maturing. So, how can you present your brand in a way that provides actual value to the visitor? That’s what content marketing is all about.
2. Set goals:
It’s important to understand the difference between working on something and working toward something. These SMART Goals will make the difference to your success.
Before writing your next article, consider what you’re hoping to accomplish with your blog or website. If you’re like me, you’ll want to see some real financial return for all your hard work. So where do you begin? First you need to establish goals.
3. Know your audience:
Before creating content, you must consider which audience you are creating content for. No matter how good your content is, without actually speaking to the needs of your audience, your efforts will be a waste of time. Rather than just posting any old thing, focus on your customer and what they want to learn.
4: Develop a plan:
Before we write our first piece of content, we’ll need to take a step back, be intentional with every post, and see our content marketing strategy from a bird’s eye view. We can do this through creating a content marketing plan.
5: Create content:
Now that you’ve laid the groundwork for your content, we’re ready to master producing some quality content. With our simple 3 step process, you’ll be able to build your content library that both delivers incredible value that also encourages engagement.
We want to make it incredibly easy for you to begin building your content library, so we’ve laid out our process in 3 simple steps. 1. Brainstorm Topics, 2. Write Headlines, 3. Create the Content.
6: Promote and Distribute:
How will you reach your audience? This is often one of the most overlooked aspects of creating content for your blog or website. Not promoting content is the #1 reason content marketing strategies fail. That’s why we cover the absolute best practices for doing this through distributing and promoting your content to new and existing audiences.
Why you should care
We believe that building a successful business online should be fun, not stressful, time consuming or costly and I’m sorry to say that if you want to be successful in today’s world online, it’s not a question of “if,” it’s a question of “when?”
Content marketing is a necessity in order to be successful. It’s just the way the world is moving, or rather already has moved. It’s up to you if you’re ready to take on the task and begin providing value to your audience today.