Being successful online starts with the foundation for your business – your website. We want to start by teaching you how to build an awesome website. In our series of simple video tutorials and fun step-by-step guides, you’ll find that it is incredibly important to set this up properly.
What are the steps?
We give you the step-by-step guide to get up and running with a successful website by covering the following items:
1. Hosting and Domain Name:
Getting set up fast with a hosting service and selecting a domain name so your website can have a physical address on the internet.
2. Installing WordPress:
We use an incredibly powerful tool called WordPress. WordPress is a free website building software which enables you to build your website quickly and easily without needing to be an expert.
3. Understanding the basics of WordPress:
Learning the fundamentals is key. From learning how to create pages and posts, add images, and other options for customization, you can get up and running in no time.
4: Introduction to Plugins:
Plugins are essentially custom features that add to the functionality of a website. They can very easily be downloaded and installed and transform any aspect of your site allowing for full customization.
5: Building our first sales funnel:
Here is where things get really exciting!
Now it’s time to really focus on the process of turning your website into a highly profitable machine. The way to do this is through a simple, yet brilliant process of setting into place what we call a “Funnel.”
The basic idea is that you have website visitors landing on your website and leaving to, in some cases, never return. Rather than having this traffic come and go, we hope to ensure they’ll come back by capturing one single piece of information from them — their email address.
Once we have their email, we now have a way to directly reach out to them with a specific offer or a specific message we hope to present to them. The way to do this is not to just simply ask for their email address as there would be nothing in it for them. Instead we need to offer them some sort of high value item in exchange for their email.
This is what we call a “Lead Magnet Offer” or an “Opt-in Incentive.”
The Lead Magnet offer is the way to begin the process of turning a cold website visitor into a red-hot customer. It begins your sales funnel and is an absolute necessity in order to be successful online.